The Who,What,Why and How of Digital Marketing.

Today, this means that you need to find where they are already spending the time: on the internet.

Basically Digital Marketing — is any form of marketing that exists online.

Commonly used tools for online marketing are SMM, SEO, SEM, Email Marketing,Inbound Marketing, Web Analytics, etc.

When it comes to digital marketing there’s a lot of confusion involved.

What is digital marketing? What is it for? People make it a lot more complicated than it really is. But, it’s really easy to understand. I’m going to break down the definition of digital marketing in my own words. Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.

A good example of a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you’re communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out, that’s another example of using a tool to communicate to your audience. These are examples of digital marketing.

Now, businesses can leverage digital channels, such as social media, search engines, emails, and other sites to connect with their audience, right. So, it’s not necessarily just the channels that you may be thinking of like Instagram or LinkedIn. Search engines are a good example of a channel that’s super popular and so is email. I know a lot of people are saying that email is dying, but they’ve been saying that for over 10 years, and trust me, it is not dead. It’s being used more and more and more because it’s a cornerstone of corporate communication.

Now, there are many different aspects of digital marketing.

For example, in a digital marketing agency, you may find a social media marketing department or an SEO department, or even a UX department, right. These are all examples of different departments that can happen to encompass a digital marketing campaign. They all make up one big picture which is creating your brand presence online. That’s the goal. So, when you think about UX, you’re like UX’s design, how is that related to digital marketing? Well, when someone lands on your website, that’s your brand, that’s your presence. How are you communicating that message out when people land? That’s all part of digital marketing. Just like when you post an image on Facebook, sometimes that image is a photo, other times it’s graphic. You may be using tools like Canva which is free to create that image. Now, there’s also traditional marketing.

So, I want to break down digital marketing versus traditional marketing so that way there’s no confusion. Traditional marketing is essentially the same idea as digital marketing except for the idea of the online component or the digital component. For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y, and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls would be more traditional. In other words, traditional encompasses a form of physical marketing. Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture.

So, why does digital marketing matter? Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That’s why digital marketing matters. It’s where the attention is. Look around you. Odds are at least half the people that you’re looking at right now have a phone and are on it, right. I’m not talking about the phones in the pocket, I’m talking about they’re literally on their phones. They got the Apple Air Pods in their ears or headphones, they’re doing something with their phone. That’s where people’s attention and eyes are. If that’s where their eyes and attention is that’s where there’s money to be made. Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it. That’s why Google and Facebook are much bigger than any traditional media company out there. So, is digital marketing worth it for your business? Well, chances are it is. It’s worth it for almost every business out there other than ones that are government-related, and the reason being is government type businesses are more contract basis where you don’t really need digital marketing for that.

But, typically for almost every single business, you can do well through digital marketing. Now, if you’re not sure where you can get started with digital marketing, you can use tools as Uber suggest. You can type in any of your competitor URLs or if you don’t know your competitors you can type in any keywords and Uber suggest will show you all the people who rank for it. That’ll give you ideas for competitors. Now, what’s beautiful about Ubersuggest is it tells you what keywords your competitors rank for, where they spend their money, what keywords they’re ranking for, what content they’re creating that’s getting social shares from Facebook or Pinterest. It’s telling you what you should focus on to do well, especially if you’re starting out.

<img src="digital marketing.jpg" alt="female who is a freelancer doing digital marketing during work from home ">

Why 8th June count as World Ocean Day?

As we all know Earth consist 70% of water and 30% of land.

This 70% water consist of :

Ocean

Sea

and other large water bodies.

During the Earth Summit in 1992, the UN Conference on Environment and Development (UNCED) suggested the idea of celebrating global/world ocean day. It took 16 years, the UN General Assembly passed a resolution in 2008 to designate 8 June as World Oceans Day.

The purpose of the day, as such, is to inform people of the

·       Effects of human actions on the ocean.

·       Create a worldwide drive for the ocean

This year’s theme is ‘The Ocean: Life and Livelihoods’. According to the official UN website, “this year’s annual event will focus:

·       On the marvel of the ocean and how important it is for our life,

·       Supporting people and every other organism on Earth”.

Mainly, there are four oceans:

  1. The Atlantic

2. The Pacific

3.The Indian

4. The Arctic

However, most countries – including the United States – now recognize the Southern (Antarctic) as the fifth ocean. The Pacific, Atlantic, and Indian are the most commonly known. The Southern Ocean is the ‘newest’ named .

The Seven Secrets That You Should Know About What Makes Digital Marketing Irreplaceable?

The Millionaire Guide On What Makes Digital Marketing Irreplaceable To Help You Get Rich

1. Ease of using.

2. The type of content that can be shared.

3. Target can be optimized by using various tools.

4. All the brands get an equal opportunity to compete.

5. It gives maximum reach.

6. Result Oriented


Source: Neil Patel

1. Social media marketing.

2. Content marketing

3. Search engine marketing

4. Search engine optimization

5. Pay-per-click advertising

6. Affiliate marketing

7. Email marketing

8 . Inbound marketing

Kids Need Yoga just as much as we.

Yoga for kids can help offset the stress experienced by little ones living in a big hurry-up world. Learn about the advantages of coaching yoga for kids.

As the research for new and innovative methods for overall Holistic development of children is going on since the past few decades looking at the current scenario we all have become more cautious towards the health and wellbeing not only towards ourselves but for children also. as a parent, it is our responsibility to inculcate healthy eating habits; positive thinking and cautions towards fitness at an early age. 

Few tips which can help children increase concentration, control hyper activeness, and become more balanced in life.

  • Breath in and breathe out (Alom vylom)
  • Simple Yoga poses
  • Sitting at one place for some time with eyes closed
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Know Your Surroundings!

Things to understand about our surroundings.

With our busy lifestyle, we’ve almost forgotten to seem around our surroundings. And thing we will do to save lots of our surroundings.

Top 25 Environmental concerns that we should always know about:

1. Pollution in Air
2. Pollution in Water
3. Soil and Land Pollution
4. Global climate change
5. Heating
6. Deforestation and Logging
7. Increased Carbon Footprint
8. Genetic Modification
9. Effects on Marine Life
10. Public Health Issues
11. Overpopulation
12. Loss of Biodiversity
13. Household and Industrial Waste
14. Ozonosphere Depletion
15. Mining
16. Natural Resources Depletion
17. Natural Disasters
18. Nuclear Issues
19. Loss of species
20. Acid Precipitation
21. Agriculture Pollution
22. Sound and Light Pollution
23. Conurbation
24. Disposable of Medical Waste
25. Littering and Landfills